Tas started life as an ad agency Planner before setting up POV, a communications and training consultancy, 17 years ago, and still acts as Planner for several travel and retail brands such as Fred.Olsen.
Tas operates across various domains.
He started life as an ad agency Planner before setting up POV, a communications and training consultancy, 17 years ago, and still acts as Planner for several travel and retail brands such as Fred.Olsen.
His second field is Training: he is a Member of the Chartered Institute of Marketing, and is a Training Director for the CIM, specialising in Persuasive Storytelling, Behavioural Economics and “Insightment”.
Thirdly, Tas is a Lecturer at Bucks, Nottingham Trent and Beijing Normal Universities, teaching MA and BA advertising and marketing courses.
Tas is also a regular speaker at industry conferences and has written papers in Admap, Brand Strategy, IJMR and Research magazines.
Most recently he spoke on “Zombie Data” at the CASRO Innovation Conference in May 2014 in Chicago as well as two client events in Johannesburg and Hong Kong in March 2015. His paper on Big Data was shortlisted for the Admap 2015 Prize.
He also created, edited and blogged for the Mintel Inspire product, a trends database for which he wrote in the region of 100,000 words.
Tas was also a judge for Expert Marketing Magazine’s Book of the Year award in 2013, 2014 and 2015.
Tas is also a trustee of the Phoenix, the oldest – and Mark Kermode’s favourite – cinema in the UK. Other pastimes include boring about the Greeks and Romans, running quizzes, writing comedy and playing tennis harmlessly.
Tas Recent Speaking History: September 2015
• In March 2015, he was the keynote speaker at 2 client forums, one in Johannesburg and the other in Hong Kong.
• In May 2014, he was a keynote speaker at CASRO Tech and Innovation Conference in Chicago
• Spoke at WARC’s Next Generation Research conference, London January 2014. Presentation on “Re-Storying Research”
• In November 2013, he was a keynote speaker at “Learn Create Produce” event in Guernsey.
• He gave a speech on “Restoring Storytelling to Business’ at Beijing Normal University, Zhuhai in May 2013.
• He has spoken at several CIM evening events, in Cumbria in November 2014 and at Westminster Business School ‘on “Why Emotion Trumps Reason” in February 2015.
• Tas has presented many webinars: most recently for WARC/Admap in December 2014 on Research and Behavioural Economics, and two for the CIM- Behavioural Economics in May 2014 and The Power of Storytelling (May 2015)